About Me.
With a diverse educational background spanning from graphic design to global hospitality management, I bring a unique blend of creativity and analytical thinking to my professional endeavors. My journey began with a Bachelor's degree in Psychology complemented by a minor in Business Administration, followed by a Master's degree in Global Hospitality Management that took me across institutions in Houston, Hong Kong, and Lausanne. Alongside my academic pursuits, I honed my skills in graphic design through a focused program in Tel Aviv, mastering tools like Photoshop, Illustrator, and InDesign, which I seamlessly integrated into my roles, including my current position as a Social Media Marketing Coordinator at Legacy Hotel in Israel.
In my role, I've demonstrated proficiency in managing social media platforms, crafting engaging content, and driving customer engagement through creative campaigns. Additionally, my experience extends to conducting market research, developing marketing strategies, and collaborating with cross-functional teams, as showcased during my involvement in the pre-opening phase of The Peninsula Hotel Istanbul. With fluency in multiple languages and a passion for teaching evidenced by my part-time stint as an English teacher, I bring a well-rounded skill set that combines technical prowess, linguistic agility, and a strong foundation in hospitality and design to any professional setting.
AYA AFIFI
Haifa, Israel
E-mail: Ayaafi91@gmail.com
https://www.linkedin.com/in/ayaafifi/
EDUCATION
2018 –2019. Graphic Design Studio 6B – Tel Aviv
Photoshop, Illustrator, InDesign, XD (UX + UI), WordPress
2016 - 2017 Master of Science in Global Hospitality Management
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University of Houston- Conrad N. Hilton College Aug 2017 – Dec. 2017
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Polytechnic University of Hong Kong Jan. 2017 – April 2017
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Ecole Hôtelière de Lausanne Sep. 2016- Dec. 2016
2012- 2016 Bachelor of Art Degree in Psychology
Business Administration (Minor) Interdisciplinary Center (IDC) Herzliya RRIS International Program
PROFESSIONAL EXPERIENCE
2017 – 2023 Social Media Marketing Coordinator
Legacy Hotel, Nazareth and Jerusalem, Israel
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Managed the hotel's social media accounts, updated events, and prepared advertisements
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Created ads using Adobe Illustrator and Photoshop
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Managed customer inquiries and reservations made through social media
2016 –2017 Capstone Consulting Project
The Peninsula Hotel Istanbul Pre-Opening, Headquarter in Hong Kong
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Conducted market research and analyzed data to develop marketing strategies and attractive amenities for the pre-opening phase of the hotel
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Collaborated with cross-functional teams to ensure successful implementation of marketing initiatives
Summer 2016 Internship in Various Aspects of Hotel Management,
Legacy Hotel, Jerusalem, Israel
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Gained experience in front desk, F&B, HR, and room service operations
2015-2016 Part-Time English Teacher, Wall Street English, Nazareth, Israel
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Taught English using the Wall Street method to students of various proficiency levels
SKILLS
Technical Microsoft Office, Adobe (Illustrator, Photoshop, InDesign, and XD), and WordPress
Languages Arabic – Native, English – Fluent/Native, Hebrew - Conversational
Social Media LinkedIn, Instagram